The subject line and from address have been highlighted by an expert as two important factors in email marketing. Louise Rijk, the vice-president of sales and marketing at Advanced Media Productions, has said that the two items can be "the most important factors" for influencing people to open messages.

In a column for the Worcester Business Journal, the expert advised that subject lines must be "eye-catching" and feature less than 70 characters.

It was about a year ago that we launched SnazzEmail to make email marketing a breeze for contractors. Since its launch, we have signed up nearly 1,000 contractors and lately the number has been growing faster than ever.

One question that I have gotten quite a bit lately is, "Can we include video in our emails?"

It's no surprise that people would like to include video. It's a powerful medium, it's cutting edge, and there's no doubt people enjoy it. Just look at the success of sites like YouTube and MySpace TV and it's clear - the use of video online has never been more popular.

Almost 60% of the 2500 people in the US surveyed by Harris Interactive said email is a good way for businesses to provide them with relevant information, up from 45% 12 months ago.